The
Ideas
Bunker

Indian Consumers: 

A  strategic priority

Indian consumers represent a pivotal demographic for Australian businesses, both within India’s dynamic home market and among the growing high-net-worth (HNW) Indian diaspora in Australia. The sheer scale and diversity of Indian consumers-shaped by a young, aspirational population and a robust talent pool-offer significant opportunities for Australian brands seeking growth and long-term engagement.

 

Opportunities for Australian Companies

Sectors like food, wine, education, healthcare, and critical minerals are seeing increased demand due to tariff reductions under the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA).

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The AI-ECTA has removed tariffs on over 85% of Australian exports to India, creating profitable opportunities for products like premium wine, fresh produce (e.g. avocados, lamb), and medical innovations.

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​Australia's education providers are tapping into India's vast working-age population by offering joint degrees and online programs. (Deakin University has even established a foreign campus in Gujarat.)

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India is a land where opportunity and complexity go hand in hand.

At 1.46B, the population is immense, the ambition is palpable, and the red tape is real—but so is the potential profit for those who learn to navigate it wisely.

Through our strategic partnership with Kilowott, we have an intimate understanding of the Indian marketplace, including its​

1. Bureaucratic Hurdles:

   • India's regulatory environment remains complex, with bureaucratic inefficiencies, shifting regulations, and delays in policy implementation still prevalent.

   • While reforms have reduced red tape in some areas, starting a business or enforcing contracts can be time-consuming.

2. Cultural and Business Norms:

   • Indian business culture emphasises relationship-building before transactions. Misunderstanding these norms can lead to challenges in negotiations or partnerships

   • Family-owned businesses dominate India's corporate landscape, often operating on longer time horizons than Australian firms

3. Infrastructure and Logistics:

   • Inadequate infrastructure in some regions can complicate supply chains and increase costs for Australian exporters.

4. Market Competition:

   • India is a highly competitive market with diverse consumer preferences across its states. Standing out requires tailored solutions and localised strategies.

5. Corruption Risks:                                                                                            Companies must navigate corruption risks carefully by maintaining strict compliance policies and conducting thorough due diligence when selecting local partners.

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​While selling into India involves navigating bureaucratic complexities and cultural differences, the country's growing economy and reduced trade barriers offer substantial opportunities for Australian businesses willing to adapt their strategies for long-term success.  Working with us you will enjoy the benefit of an Australian agency with an Indian Digital/Strategic partner in Goa. (and Dubai, and Norway, and the US ... but that's another story.)

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