The
Ideas
Bunker

How often should I post on social media and blog?" is one of the most Googled questions in digital marketing — and it gets terrible answers. Here's the honest version: consistency beats frequency every time. And if you're not posting regularly, Google is quietly penalising you for it. In Wix, these go in the Post Excerpt field under each article's SEO & Social settings. They'll pull through to the blog feed and to Google's meta description if you haven't set a separate one —

Your website sounds corporate. Your Instagram sounds casual. Your Google profile looks like it was filled in at 11pm. Customers notice the disconnect — even when they can't explain why they clicked away. Here's why brand consistency in website and social media content is one of the most underrated problems in small business marketing.