The
Ideas
Bunker

There's no single best social media platform for medical practices, the right choice depends on whether you're trying to win patients or win referrals. This article breaks down why Facebook and Instagram carry the patient facing trust work, why LinkedIn does an entirely different (and equally valuable) job for referrals and recruitment, and why two platforms done properly beats five done half heartedly, all under the same AHPRA compliance rules.

A patient's glowing comment, screenshotted onto your clinic's Instagram, can quietly breach the National Law, and most practices don't realise it until it's flagged. This article breaks down the AHPRA social media rules in plain English: what counts as a testimonial, the innocent mistakes clinics make with Google reviews and comment threads, and how to turn these restrictions into a genuine point of difference by leaning into education instead of endorsement.