Most patients research a provider online before booking, making social media less of a marketing extra and more of a trust building necessity. This article looks at why social media matters for medical practices and allied health providers (physio, dental, optometry, psych), why allied health has even more at stake than GPs, and how to do it without tripping over patient privacy and AHPRA compliance. Plain English, real world examples, no jargon, no false promises, just the c
